How ToStrategy

Things to consider when growing or building your Real Estate company

Here’s a list of topics we typically use with clients to discuss all the moving parts of a real estate company.

– think in terms of writing a manual or handbook
– people need simple, easy to remember guidance – how to analyze new tools/software
Team Structure
– don’t follow the book! (use your brain) – think like a sports team
Goals (personal and business)
– look at big picture
– use specific goals with numbers
– establish time frames for review (weekly, monthly or quarterly)
Finding Homeostasis – it can be done!
– right number of staff (fixed cost)/agents (percentage) – learn to be in flux, but content

Hiring (who and when) + Finding your best use
– application process (consider video)
– DISC profile or similar
– have them meet with another team member to assess
Meetings + Culture
– meeting frequency and length
– mandate vs. discussion
– have purely social functions (you can let others pay!)
Lead Gen vs. Agent Conversion
– they are different!
– different times to transact by lead source

MARKETING Marketing/Brand Management
– saleable brand
– personality
– social media

Tracking + Profit and Loss
– track, track, track! Even if it’s just asking leads how they heard of you
– watch your P&L monthly
– use Mint if you can’t hire a CPA

– lead with empathy
– be present
– like driving a boat, no sudden changes, just subtle corrections – you are always moving in a positive or negative direction
Time Management + Efficiency
– your appearance (including your workspace)
– deciding what to give your attention
– networking vs. notworking